N3m up for grabs as Malta Guinness Street Dance Africa 3 begins

Wednesday, 10 March 2010 19:01

The Malta Guinness sponsored Street Dance Competition, which debuted  in 2008, and continued in 2009, will be thrilling its audience across the country with new and exciting ideas as the custodians of the brand have concluded plans to hold the third edition of the prestigious dance event in a new and exciting format.

This year, Malta Guinness is rewarding it’s customers by giving them the exclusive opportunity to vote for their favourite dance crew.   

During the debut of the exciting dance competition in 2008, regional screenings were held at high profile events in five cities, while the second season saw the brand taking the excitement to a higher level by storming seven cities, celebrating the vitality of Nigerians through dance, and taking the excitement to the cities that hosted the regional events. The winning crew was eventually selected for a final showdown at the national final, where only one crew was crowned national champion to represent Nigeria at the pan – African competition or international championships.

The 2010 edition of the ‘Malta Guinness Street Dance Africa’ is set to be even more interesting as new ideas, new innovations and an entirely new format has been conceptualised for this season. Last year, dance crew Street Hood wowed top judges and took the crown at Nigeria’s national final.  For the chance to dance to the top of the world, budding street dancers have a tougher challenge to grab that honour this year.

Against this backdrop, the stage is now set for the regional screenings where two crews would be selected from four different regions of the country (Lagos, Benin, Enugu and Abuja). The eight dance crews, will be make up of six males or females or a blend of males and females would then move into a boot camp where they would spend a couple of weeks together, during when, eviction would take place. During the eviction exercise, a certain number of crews would be evicted, while the remaining crews will then go on to battle it out for the crown of the Malta Guinness Street Dance national championship for 2010.

The eight top crews that impress industry judges in closed auditions will be chosen to take part in an unmissable competition.  They will feature in an exciting high-profile campaign where they will promote themselves to win a place in the nation’s heart.

Auditions are hitting towns right now. Dancers who wish to enter should  go to www.mgstreetdanceafrica.com and download an entry form. They should then get themselves ready for auditions. The first of the season’s auditioning will take place from 15th to 17th March at the K&G Event Center, 8, Kudirat Abiola Way, Oregun Lagos. This will be followed by the auditions in Abuja at Bolingo Independent Avenue, Central Business District, Garki from 19th to 21st of March. Auditions will also hold in the coal city of Enugu at the Indoor Hall of the Nnamdi Azikiwe Stadium, Ogwui Road, from 23rd to 25th March and in Benin at the Cultural Center, Airport Road, from 27th to 29th March 2010.

Nigeria’s national winner will then enjoy a once-in-a-lifetime experience as they seek fame and fortune by dancing the Malta Guinness Street Dance Pan-African final. The winning Pan-African dance crew will take home huge cash prizes, exclusive merchandise,  a DVD of their performances on stage among others. They will also have the opportunity to work with Africa’s best dance choreographers and professional stylists.

The Nigerian winners will walk away with prizes worth N3 million.